DEATHS ELSEWHERE: 'Ring around the collar' ad sloganeer J. Jordan dies
James Jordan Jr., widely considered one of the premier sloganeers of Madison Avenue, who popularized brands like Schaefer beer and Wisk detergent, died Wednesday while on a vacation in the Virgin Islands. He was 73 and lived in White Plains, N.Y.
The cause of death was believed to be a heart attack, his son, Michael, said.
Jordan's advertising career spanned five decades, bridging the era when slogans were a predominant way to peddle products and the era when slogans were reclaimed as "retro chic" touchstones of brand heritage and character.
Among his slogans were: "Schaefer is the one beer to have when you're having more than one," "Us Tareyton smokers would rather fight than switch," "Delta is ready when you are," "Quaker Oatmeal, it's the right thing to do" and "Wisk beats ring around the collar."
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