Oh No - new buzzwords!

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Heard on NPR today - "evangelical"

She was practically evangelical about her new medical invention . . . "

"to brand or re-brand"

"Your business needs to re-brand itself "

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Type: Discussion • Score: 7 • Views: 1,040 • Replies: 17

[+3] - djjd62 - 03/09/2012i heard an aquarium took one of their dolphins in for a make over, they had it re-porpoised

@PUNKEY,

one that has become very popular in the world of antiques and how the antiques dealers have found ways to interest a new generation of collectors.

"Antiques can be REPURPOSED to fit the lives of todays young collectors"

Like they need to be told that a "Bucket bench" could be used for other things than just schlepping buckets. Or that a"whale back shelf" could be used to hold the flotsam of today

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i'm evangelical about re-branding anyone who uses buzz words a douchebag

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Buzz words . . . is that, like, words you use when you're stoned? Man?

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@Setanta,

no, that's philosophy Wink

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Kew-ell . . .

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@farmerman,

egads...I use that buzzword and didn't even know it was a buzzword.

I refinish furniture - and many times I change the main purpose into something else...ex: 3 chairs into a single bench
so I call it repurposing.

Of course I am not goofy enough to say these are my own brilliant ideas.
I repurposed them.

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@mismi,

you repurpose furniture by means of its conversion to the realms of "shabby chic"

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@Setanta,

quit bogarting, dude...

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@farmerman,

yes

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i heard an aquarium took one of their dolphins in for a make over, they had it re-porpoised

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@djjd62,

That sure sounds like a fish story to me. I heard that they had to scale back on doing that.

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@PUNKEY,

mmmm

these uses of the terms have been around a long time, no new buzzwords there

branding and re-branding have been around at least 40 years

that use of evangelical is also decades old

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@Ragman,

Didge wrote:

Quote:

i heard an aquarium took one of their dolphins in for a make over, they had it re-porpoised

Ragman wrote:

Quote:

That sure sounds like a fish story to me. I heard that they had to scale back on doing that.

very punny

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@Ragman,

Aaa-baloney . . . you're just being shellfish . . .

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All this time, I thought Evangelical was a proper noun. Smile

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From the online etymology dictionary:

Quote:

evangelist late 12c., "Matthew, Mark, Luke or John," from O.Fr. evangelist and directly from L.L. evangelista, from Gk. euangelistes "preacher of the gospel," lit. "bringer of good news," from euangelizesthai "bring good news," from eu- "good" (see eu-) + angellein "announce," from angelos "messenger" (see angel). In early Greek Christian texts, the word was used of the four supposed authors of the narrative gospels. Meaning "itinerant preacher" was another early Church usage, revived in M.E. (late 14c.). Classical Gk. euangelion meant "the reward of good tidings;" sense transferred in Christian use to the glad tidings themselves. In Late Latin, Gk. eu- regularly was consonantized to ev- before vowels.

It is not at all implausible that evangelical be used in a secular and general sense.

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Nothing new here, but when we were kids, we used to use stuff over again. Now, we recycle. Speaking of recycling, sometimes I'll cycle up the river path. On the way back, I suppose I'm recycling.

Dietary fiber. Never heard of when I was a kid. We made up for it by having a certain amount of roughage in the diet.

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Oh No - new buzzwords!

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