reflected = reflected by readers?

Context:
Published online 2 November 2011 | Nature 479, 7 (2011) | doi:10.1038/479007a

Column: World View

Scientists and the media must give a balanced view
A reported link between hormonal contraception and HIV infection deserved a more critical look, says James Shelton

James Shelton

Women using hormonal contraception (HC) may face an increased risk of contracting HIV, according to a paper published online last month by The Lancet Infectious Diseases — especially women using a popular injectable contraceptive. The New York Times proclaimed that the injectable "appears to double the risk the women will become infected with HIV". Other alarming media accounts followed. But what is the evidence? And how well was it reflected in the resulting media coverage?

More:
http://www.nature.com/news/2011/111102/full/479007a.html