week staged an end run =?

all week is one component

an end run is an idiom (it assumes the readers' knowledge of football
http://sportsidioms.com/page/7.htm )

For the entire week, online posters got around the mainstream press by using the Chinese equivalent of Twitter. The state-run media became more assertive in their reporting as a result of the online posters' activity.


Without going back to the original article, it appears that Chinese state-run media tried to play down/cover-up some event. As the news got out by way of the online posts, the state-run media decided to tell the truth as well.

~~~

now that I've looked at the original article, I can see the interpretation is correct

Cool.
Thank you.