Context:
I recently had a competition on the Facebook page for a software I develop where users were asked to predict when the page would cross
10,000 likes. The winner would get US $25.
Original post declaring the competition:
http://www.***(link removed)
It became a close competition between two users (Dry Patch - July 19; Paul Taylor - July 20), and finally the page crossed 10,000 likes today. I did not explicitly say that the winning date would be based off UTC/GMT, but I (mistakenly) assumed that it would be obvious and considered fair given the global nature of the competition.