@LionTamerX,
Well I wouldn't dream of buying pizza from one of those chain outlets.
Not that we have too many of them where I live.
We have lots of Italian pizza places,large & small, though some are good & others are definitely quite ordinary.
A few years ago I discovered the real thing nearby, located in a most unusual setting for an eatery of any sort, rather industrial & not exactly a lively spot at night. Certainly not in some established eating/entertainment strip..
But their pizzas were absolute heaven!
Obviously they still are ... now you have to book ahead to reserve a table any night of the week & they haven't done home deliveries for years ...
They've never advertised much at all, it's all word of mouth from extremely satisfied customers.