@edgarblythe,
"Window shopping, according to the women, is the king of outdoor sports. Whenever a woman gets down town and has 2 or 3 hours and no money to spend, she goes window shopping. She gives the Poiret gowns and the thousand dollar furs the double O and then kids herself into believing she'd look like Lillian Russell or Beverly Bayne if she had 'em on. It's great for developing the imagination and one of the great secrets of conserving the bankroll. ..." ["Motor Age," Jan. 27, 1916]