@roger,
roger wrote:
Micky's also selling the large fountain drinks for $1.00. That has to be a money loser. I suspect this stuff is decreed by corporate, and the franchisees can just deal with it.
I listened to a radio thing about this kind of thing awhile back...
Burger King offering $1 whopper juniors. Yeah, they lost a couple pennies on each sandwich.
They're not losing money on a $1 fountain drink though.
This is a cut and paste from some forum asking just this question, how much does a coke cost mcdonalds...
I was a restaurant manager for a while (yeah, it sucked). The 5 gallon boxes of syrup cost 40 or so dollars each. At 5-1 mix ratio, we got 30 gallons of mixed soda from each. If my math is correct, that’s 3840 ounces of mixed drink. Each 22 ounce glass held about 13 ounces of soda (fill it with ice of course.)This results in somewhere around 300 glasses of soda per 40 dollar box. That works out to about 13 cents a glass, not including CO2 costs, which were minimal.
We charged each person 2.29 a soda.
This was was June 09, so exactly 2 years ago. Considering mcdonalds large soda is 32 oz, not the 22 oz mentioned above, that would have brought the 6/09 cost up to 19 cents for the actual soda. Of course there's the cup let's go crazy and say 10 cents in 2009, adding on a ridiculous 50% increase from 2009 to 2011, the total cost would still only be 44 cents.
If it's ice tea they are selling, the cost would be way less than that.
There's no additional labor cost. They don't have to hire an extra person to sell the $1 drinks.
If I had a retail business that accepted credit cards, I would make several forecasts for my profits in any given year. One of these would be the not likely scenerio that ever single customer was going to pay me with a credit card.
I do have agree that taking credit cards is a cost of doing business. There's a liquor chain here that gives you a % discount if you use cash, but I have no idea how many customers take them up on that. I sure wouldn't go out of my way to look for stores that do that.