UE = ?

S ue

Note: the advertiser tries to create the impression of money (You will get money if you use this leagl service) by making the S look like a little like a dollar sign.
The buttons on a phone can be used to represent letter as well as numbers. 1 = ABC 2 = dDEF 3= GHI. like sending a txt message.
Do you have text messaging from mobile phones in china? I suppose you do.

I guessed it at the first sight: $UE = SUE.

What confused me: no phone number there, how do you make a call on the guy Jake Gorman? 555-1-$UE is not a number, after all. (SUE = 783?)

And, your reply gave me another puzzle. Don't you have to pay when you use a legal service? Do you expect an attorney will give you money when you "enjoy" his service?

Yes. SUE = 783

Do you not have automobile insurance in China?

All vehicals in the US (and Australia) are required to have insurance. If you run into someone and its your fault they can SUE for damages and costs essentially recovering their medical costs and a payment for damage to their vehical. In some cases a payment might be sought for pain and suffering not just medical costs. In other cases exempliary damages may be awarded. Exempliary damages are essentially an amount of money you must pay to the other party as a fine for "doing the wrong thing"

The greedy lawyer of course takes a piece of this money as his fee.

I should clarify.
If a vehical/driver does not have insurance you would need to sue him to recover money.
if an insurance company did not of its own accord pay for the damage it may be necessary to sue.

I assume you understood that the phone number implies he will sue in court (I SUE) to get damages for his client. I'm not sure this is a real ad, because as far as I know 555 is a prefix reserved for phone company use and has no public users, unless they've changed things around--which is why any time someone uses a phone number in the movies or tv, it always starts 555, because those cannot be actual numbers.

Got it.
Thank you guys.