@PUNKEY,
By the way, I meant for that to be, "You
can buy alcohol only before 10 PM."
Anyway, I don't see how the exact point of my original question can have nothing to do with my original question. In this context, my original question is, "Based on the sign, can I conclude that I can buy alcohol before 10 PM no matter what?" I believe the answer in that particular case is, "No; if I'm underage, I can't buy alcohol before 10 PM."
In my understanding, the sign assumes that the place of business in which it's posted sells alcohol, and it assumes that the reader knows that, meaning that the sentence on the sign provides only a restriction on a permission that's already assumed. Is that understanding more or less reasonable than the position that the sign emphatically states that you always can buy alcohol before 10 PM, and it's simply wrong?