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unpaid drone army = lazy bones?

 
 
Reply Fri 25 Jun, 2010 02:48 am
1) Nutrition aside = (McDonalds' ) disregarding nutrition?

2) unpaid drone army = lazy bones?

Context:

"Eating Happy Meals promotes eating habits that are virtually assured to undermine children's health," Gardner wrote in the CSPI's warning letter to McDonald's.

Nutrition aside, the CSPI suggests that McDonald's marketing to children is "predatory and wrong" because young children are not "developmentally advanced enough" to resist the marketing.

"McDonald's marketing has the effect of conscripting America's children into an unpaid drone army of word-of-mouth marketers, causing them to pester their parents to bring them to McDonald's," Gardner wrote in the letter.
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Type: Question • Score: 2 • Views: 1,233 • Replies: 5
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William
 
  1  
Reply Fri 25 Jun, 2010 04:28 am
Hello oristar A, can you think of any marketing company that is not doing the same thing to us all?

Thanks,
William
MontereyJack
 
  2  
Reply Fri 25 Jun, 2010 04:59 am
"Nutrition aside", in this context means something like, "We're not going to focus right now on problems of nutrition (too much fat, too much salt) which are well known, but rather just look at marketing".

And "unpaid drone army" doesn't mean lazy bones, but rather somethin like "a large group of people who obey orders mindlessly, i.e. demand Happy Meals, and who don't even get paid for their efforts at furthering the aims of the McDonald's marketeers, i.e. to sell more Happy Meals."
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PUNKEY
 
  1  
Reply Fri 25 Jun, 2010 05:00 am
Nutrition aside = disregarding concerns about nutritional value of their product

unpaid drone army of word-of-mouth marketers = mindless group of non paid promoters of McDonald's products
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oristarA
 
  1  
Reply Fri 25 Jun, 2010 07:20 am
Thank you all.
0 Replies
 
JTT
 
  1  
Reply Fri 25 Jun, 2010 01:21 pm
@William,
Hello, William.

When you see the tags English/grammar/ESL/EFL, the purpose is the discussion of grammar/word meaning/usage. Often, these are second language learners, not always, who are seeking grammatical or word meaning assistance.

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