@mark noble,
Hello Mark!
I think the answer to this question is more general deep down.
Why do people seek to have a glimpse at what transcend themselves, be it a new discovery in Science, an advance in conceptual knowledge, a great novel, to possess a masterpiece of art, or be it getting closer to a God which is perhaps an encapsulation of all of the other forms of improving who we are to ensure our genes endure longer...I bet bet Froid would place a bet in the maternal womb to...
From Gods and other things like Gods we ask salvation from our inner "ghosts", after all we want to "complete" ourselves, and I don't think anyone is immune to more or less concrete "God" wishing...