@tintin,
It is appropriate given the economic context of that particular statement.
In order to keep the price of the production as low as possible, management deflates the price of product so they can sell as much product to a wider audience/market as possible.
could not be depended upon is a phrase that challenges ones competency or motives for a persons ability to perform certain duties.
Example: The babysitter talked with her boyfriend on the phone all night. She
could not be depended upon to keep a vigilant eye on the child and keep the child safe from harm.
Example: We can't trust Joe to work the cashier position. He's undergoing treatment for gambling addiction. Joe
could not be depended upon with the task of counting money and handing back change to the store's customers. He was renown for pocketing cash from the register and short changing the customers.