@tintin,
A lot of flavour in food comes from the fat in them. There are a number of studies about this.
Consumers want to buy lower-fat food products, but they think the low-fat foods don't taste as good once the fat in them has been reduced.
In order to improve the flavour of the low-fat food products (and keep the low-fat labelling), producers add sugar and/or starches to the products.
When the producers add sugar and/or starches to the food products, they reduce the health value of the food.