@tintin,
Axleton is the name of a company. I never heard of it, but I know it is a company name from the way it is used.
How do you guess? Well, I guessed based on their having a sales force. I also guess it is a nationwide company because they have nationwide sales. Carlton is
probably a place name. It is possibly the name of a subsidary of Axleton. It is remotely possible that Axleton names its regions for the highest ranking officer in each region. This is unlikely.
Truely, I have no idea how you could guess all this. I'm just going to have to call it intuitive, but based on experience.