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Bubble Gum Celebrates 75 Years with N.Y. Sugarfest

 
 
Reply Tue 28 Oct, 2003 10:14 am
Bubble Gum Celebrates 75 Years with N.Y. Sugarfest
Sun Oct 26

NEW YORK (Reuters) - Keeping dentists busy since 1928, bubble gum celebrated its 75th anniversary on Saturday with enough sugar to keep kids hopping way past Halloween.

Created in 1928 by Walter Deimer, an accountant in Philadelphia, the perennial treat was pegged Dubble Bubble by its maker and sold by Fleer Gum Co., which owned the brand name. The first Dubble Bubble squares went on sale in 1937.

Years later the name has stuck though the brand is now owned by Concord Confections Inc. of Toronto. Yet it remains one of the timeless candy treats.

In Dylan's Candy Bar in Manhattan, the energy was reminiscent of any popular watering hole, replete with laughter, snappy pop tunes and picture-taking. But throw in the national bubble gum blowing champion signing autographs and barrels of candy and games, it became clear adults were to mind their manners.

"If you can't have fun doing this ... you can't have fun," said Paul Cherrie, senior vice president sales/marketing of Concord. "We operate in kid-mode and it would be a sad day to switch that off. They are the best source of ideas."

Cherrie said privately-held Concord acquired the Dubble Bubble brand in 1998, selling it in 62 different countries and generating sales of more than $100 million. That figure doesn't include licensing deals for other products.

Its major competitor in the bubble gum business is Topps Co., which makes Bazooka bubble gum.

Back at the bar the champ, 10-year old Aina Cambridge of Chicago, periodically blew bubbles for her public. She was wearing the crown she won on NBC's the Today Show in August with a 14-inch bubble. She also received a $10,000 savings bond, a donation to the children's miracle network in her name -- and yes of course, loads of Dubble Bubble gum.
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williamhenry3
 
  1  
Reply Tue 28 Oct, 2003 11:38 am
Re: Bubble Gum Celebrates 75 Years with N.Y. Sugarfest
BumbleBeeBoogie wrote:
Bubble Gum Celebrates 75 Years with N.Y. Sugarfest
Sun Oct 26

NEW YORK (Reuters) - Keeping dentists busy since 1928, bubble gum celebrated its 75th anniversary on Saturday with enough sugar to keep kids hopping way past Halloween.


One afternoon this past spring, I walked out of a cafeteria after having had lunch. In front of me was one of those huge bubble gum machines.

For the investment of only a quarter, I could invest in a splurge of old-fashioned sweetness. I inserted my money and out came a bright purple ball of gum. What excitement!

Approximately two minutes into the chewing, I realized I had a rock-like substance rolled up into the wad of bubble gum. "Why don't they make bubble gum like they used to?" I asked myself. This piece of rock was not to be chewed up.

So, discreetly of course, I took the gum out of my mouth. Alas, in the gum was a crown from one of my teeth, a crown so old I had forgotten it was even there.

Lesson: It cost me and my insurance company approximately $800 for a new crown. If I had saved that quarter, I would be richer today.

Lesson 2: My days of chewing bubble gum are now over. The $.25 I paid for it was not a wise investment. It exploded into debt!

So, for the remainder of my years, I will have to spend them without the occasional treat of bubble gum. It's just too expensive to undo the damage it does to my crowned teeth.

I am suffering from bubble-gum withdrawal as I write this. No more bubble gum for me. The next thing I'll bet that somebody will tell me that Santa Claus does not exist.



Crying or Very sad
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BumbleBeeBoogie
 
  1  
Reply Tue 28 Oct, 2003 04:10 pm
William Henry
William Henry, SOB!, I'm heartbroken for your deprivation.

BBB Crying or Very sad
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