Verbing, once every four years.

ON LANGUAGE
Podium

Here’s one safe prediction for the Winter Olympics: Competitors and commentators will use podium as a verb, as in, “She can definitely podium here today.” And just as predictably, some observers will shudder at the word.

http://www.nytimes.com/2010/02/07/magazine/07FOB-onlanguage-t.html