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By the early nineties, US corporations were lobbying their government to lift the embargo. They were frantic to get into Vietnam in time to catch up with their Japanese and European competitors.
In December 1992, President Bush allowed US firms to sign contracts in anticipation of the rescinding of the ban.
In July 1993, President Clinton withdrew US objections to international loans and the IMF, World Bank and Asian Development Bank approved credits and loans totalling $721 million. In November, Japan and Western donor nations pledged $1.9 billion in aid.
In February 1994, the embargo was finally ended. America's attempt to isolate and impoverish Vietnam ended as ignominiously as had the war. There was no apology.
Clinton justified lifting the ban by claiming that 'it offers us the best way of resolving the fate of those who remain missing'. More than half the American population still clung to the belief that there were American prisoners of war alive in Vietnam.