Kicking off July 4 and running through Labor Day, SweetWater’s Save Our Water campaign encourages patrons to “give of your liver to save the river” by enjoying SweetWater’s seasonal Waterkeeper® Hefeweizen ale, purchasing campaign t-shirts, and making paper fish donations at participating restaurants, bars and retail accounts where the beer is sold across the Southeast. Additionally, patrons can visit waterkeeperbrew.org to donate online, or purchase a custom Save Our Water pint glass at SweetWater’s weekly brewery tours.
In 2011 SweetWater launched Waterkeeper® Hefeweizen, a beer with a cause, helping to spread the campaign’s crusade right on the beer label. Now, as part of their seasonal Catch & Release line-up, the unfiltered brew made its return to shelves and draft taps earlier this June.
