Avatar Dec. 18th IMAX 3D Second Trailer

@Brandon9000,

That's going to keep me away from the multi-plex. It's Sherlock Holmes as Batman, just sans the costume, and obviously a bit better at solving the crime.

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@Lightwizard,

Lightwizard wrote:

It's Sherlock Holmes as Batman, just sans the costume, and obviously a bit better at solving the crime.

Do you have a problem with Batman's crime solving ability?

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@Lightwizard,

Lightwizard wrote:

That's going to keep me away from the multi-plex. It's Sherlock Holmes as Batman, just sans the costume, and obviously a bit better at solving the crime.

Are you sure... you're missin out. I'm tellin ya, it was better than Avatar.

(just kiddin ya LW, don't have a cow) Wink

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@rosborne979,

I won't have a cow but I might have a calf. Er, on second thought, I don't eat veal.

You might believe it's better than Avatar but only the next weekend's box office will give the movie goer's real verdict -- the film reviews don't encourage me to bother to go see it, especially last night's "At the Movies." I'll wait for the pay-per-view (I just got twelve coupons from Time Warner for one 99 cent new release movie per month and in HD! I would rarely go to the multi-plex just because I want to "have fun," even if it's a better-than-average popcorn movie.

Have I decided that the reviews are wrong and been proded by a family member or friend to go see their movie choice? Yep -- I regretted it but I didn't have a cow. I waited until I got home to throw up.

"Dr Parnassus Imaginarium" -- Michael Phillips did not like it, A. O. Scott did like it. The character Heath Ledger plays was filmed up to the time of entering the Imaginarium. Johnny Depp among other actors play a re-written character who changes physical looks as he takes his trip through the story. So far, Rotten Tomotoes is also mixed reviews. I won't go to see this at the multiplex either but wait for a .99 cent, it's released on HBO or Showtime or rent the DVD. Avatar is the only one of the lot I want to buy the DVD in BluRay when it's released next year (I would not doubt that won't be before the holidays).

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Internet polls on the major movie sites basic question on what are you seeing this weekend has "Avatar" nearly six-to-one over "Sherlock Holmes," which is bad tidings for Sherlock. If it actually drops in comparison to other films at the multiplex, it could be lower than $ 20M. Not a good sign.

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Oh, oh -- Alvin and the Chipmunks beat the pants off Sherlock Holmes. A push over.

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I can see from fandango that the last two IMAX screenings in my hometown sold out tonight.....450 seats each if memory serves. Fox is now fully confident that this move will break $1 billion, it was already at $800 million global before the week-end.

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@hawkeye10,

WOW! Three out of five IMAX shows at a Seattle theater for TOMMOROW are already sold out, plus they also sold out at least the last two showings today. Seattle is even selling out 3D showings.

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@hawkeye10,

My theater added both an IMAX and a Real D showing for tonight. The Imax show STARTS at 145 am, so with previews will not get out till after 430 am. You gotta be a freak to be up at those hours with the purpose of watching a movie......

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@hawkeye10,

LOL; I've been there.

I've seen several big movies on opening night which usually have midnight and later showings on Wed or Thur.

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@maporsche,

There are still lines even during the day at the IMAX across from Disneyland. I have a friend who was in Oregon for the holidays and he wants to see it as soon as he gets back but I told him to wait a week. It's not exactly following the box office pattern of "Titanic" which actually lost it's first weekend's box office to a James Bond film but then picked up and kept steadily getting repeat business, especially female from 16 to 25. "Avatar" could eventually get to $ 1.5 billion. It's now in the top ten for first ten days of box office. To it's benefit is there isn't really anything big coming up and the IMAX records it's breaking may hold up really well for another month.

But, you just never know -- the audience curve is complicated and could change everything.

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@Lightwizard,

You know, we have not talked yet about about what this movie does to the liemax movement. Have the citizens now spoken, voted small IMAX worthy, and so the movement is now dead?

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@hawkeye10,

It may manifest itself in building more IMAX theaters, especially since the box office is up over 10% this year. Looks like people would rather sit in the dark with strangers watching movies, good and bad. The trend, I think, will be towards smaller venues. The screen will be smaller but the seating will also be smaller and in scale with the size of the screen. There are currently four or five new IMAX theaters being built around my area now.

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@Lightwizard,

This proves I think that at least with some movies people will pay for (care about) better quality sound and image. This movie seems to prove the managers of Regal Entertainment correct, Regal being nearly bankrupt as all the chains are, that the way to keep the customers from switching exclusively to watching Netflixs on demand on their HDTV's and surround sound systems is to offer a better product.

Sometimes at least, capitalism works.....

Quote:

Regal Entertainment Group, the largest motion picture exhibitor in the world, and Sony Electronics announced an agreement for the installation of Sony 4K digital projection systems across its entire circuit over the next 3 to 5 years, which will create the most extensive 4K deployment to date.

“The rollout of these Sony 4K systems gives Regal the opportunity to utilize the latest technology to provide our patrons the best available presentation,” said Amy Miles, Regal Entertainment Group’s incoming chief executive officer. “Sony’s state-of-the-art 4K systems produce the highest levels of resolution, contrast and overall image quality.”

Approximately 1,500 of the Regal screens will also be outfitted for 3D digital projection, using Sony’s newly introduced dual-lens adaptor technology.

http://www.dcinematoday.com/dc/PR.aspx?newsID=1443

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@hawkeye10,

Regal bought the bankrupt Edwards Theaters on the West Coast and absolutely ruined them. Their multiplex close to where I live was always the worst theater around even before they bought Edwards. The Krikorian and Century built two huge new cineplex centers -- the one in Buena Park is practically a small town. The projection and sound were state-of-the-art. They're putting in an IMAX theater by next Spring. They also initiated filling up over three minutes of commercials -- basically the same as free broadcast TV and drove customers away. The theaters kept getting more and more run down with flawed projection screens and deteriorating sound (not that Edwards was up-to-date on their sound except in Newport Fashion Island).

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@Lightwizard,

I think that your history lesson is correct, but from what I can see it looks like in the last two years Regal has bet the company on this gambit of improving quality. They have very little cash, and still they have allowed Imax to take over a large number of their screens, which while IMAX pays almost all of the upgrade costs it does take a screen out of rev for months, and up till now getting a return on IMAX was considered very iffy. They also are upgrading all of their projectors, which is a cost share with somebody, either hollywood production companies or distributors...I dont remember which. But the new projectors are not cheap, even with cost share Regal is spending a ton of their available cash on quality.

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@hawkeye10,

If I wanted to piss all over a theater company it would be Cinemark. Not only because they have no clue how to make money, but because I once lived in a town with a Cinemark multi-plex. About 9 years ago they built this fab 10 plex in a small town that really needed a new theater, where everyone jumped for joy that they rated a fab theater, then over the next two years Cinemark let it turn into a POS (piece of ...) theater. They did not keep up the interior, and the staffing levels after the first six months was outrageously bad. They had a secondary concession stand that I saw in use exactly one time, which of course was just after opening. Plus lots of commercials, before commercials came into vogue everywhere else.

They had an ideal set up, a town that was in love with them and the only decent theater within an hours drive, and still Cinemark found a way to **** it up.

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@hawkeye10,

The two Century Theaters now owned by Cinemark in the OC are those I mentioned and are four star theaters, the Anaheim venue having four or six THX certified projection and sound. It's where I saw the last LOTR movie and was one of the best movie experiences until the "Avatar" IMAX at Anaheim GardenWalk:

http://www.cinemafusionanaheim.com/

Of course, it's also thriving as those visiting Disneyland from out-of-town fill their theaters and the mall. The interiors are very Star Trek -- more elaborate that the Edwards Theaters I worked on many years ago. The most elaborate of those was across from South Coast Plaza in Costa Mesa and had tons of the then incandescent miniature lamps in plastic tubes with the swivel acrylic panels between each tube. It's gone.

The next big IMAX is Tim Burton's Alice In Wonderland.

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Quote:

-Days after Cinemark Inc. (CNK) filed a lawsuit against Imax Corp. (IMAX), seeking to invalidate Imax's theater-conversion patents, Imax has filed a lawsuit against Cinemark alleging such things as breach of contract, fraud, and misappropriation of trade secrets.

The Imax complaint, filed Thursday in the Supreme Court of the State of New York, County of New York, relates to Cinemark's Extreme Digital, or "XD" theater format -- a large-screen digital format that's similar to the one used by Imax. The suit isn't a counterclaim to Cinemark's complaint, which was filed in Texas.

According to Imax's complaint, Cinemark, an Imax customer since 1997, has used its business relationship with Imax "to attempt to reproduce the entire trademarked Imax Experience" with the XD product.

http://online.wsj.com/article/BT-CO-20091112-719374.html

Cinemark: They're typical Texan Cowboys......I would not bet on them to win in the end.

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@Lightwizard,

Quote:

The next big IMAX is Tim Burton's Alice In Wonderland.

Looked great in the IMAX trailer....and TIM BURTON! He is certainly the right guy for this movie......it should be good.

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Avatar Dec. 18th IMAX 3D Second Trailer

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