they lost me when they took the beef fat out of the oil. They substituted chemical flavored salt which was kinda OK, and then latter they bowed to pressure and took a lot of the sodium out. The anti salt crowd pisses me off, because there is no scientific justification for limiting sodium, it is believed that the body uses what it wants and eliminates the rest. Now McD fries have no flavor, and because of incompetent Management at a lot of the stores they tend to be cold to boot. YUK!