Consider an event that happened recently at the Liverpool Street Station, in London.
Telecom giant, T-Mobile, chose this location in the UK as the backdrop for a new advertisement, filmed during rush hour. It took 8 weeks of planning, 8 sound tracks of 60s thru 90s music, 10,000 people who auditioned, 400 people chosen, 10 hidden cameras, and a terminal full of unsuspecting commuters... some of whom obviously missed their trains!