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out of area or out of business

 
 
fansy
 
Reply Sun 13 Apr, 2008 06:33 am
Quote:
Senator Richard Lugar, who coined the phrase "out of area or out of business", represents the views of many pro-NATO conservatives who are prepared to make enlargement a l996 campaign issue.



Lugar made the above statement in 1993; and it is quoted once again by Charles A. Kupchan in his article published March 9, 2008 as below.


Quote:
When faced with a choice between "going out of area or out of business," NATO chose to depart from its traditional mission of territorial defense, first dispatching forces to the Balkans and then to Afghanistan.



My question is how to paraphrase this new saying against the backdrop of Nato enlargement that has been going on for almost 20 years.
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fansy
 
  1  
Reply Mon 14 Apr, 2008 05:46 pm
Again out of area or out of business
Quote:
In the nineties Senator Richard Lugar made his seminal statement about NATO going either out of area or out of business. Lugar was totally right - then. NATO had to accept new commitments beyond its territory, proliferate stability, enforce peace and enable civic actors to engage in post-conflict peace building were it to sustain its legitimacy. NATO since then has been of vital importance with SFOR in Bosnia-Herzegovina, with KFOR in Kosovo and, most recently, with ISAF in Afghanistan.


I found another quotation in which "out of area or out of business" is quoted and explained.

So did Lugar wanted to say that Nato should go into a place which is not part of Nato and operate, or it should not exist at all?
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sullyfish6
 
  1  
Reply Mon 28 Apr, 2008 07:32 pm
If you had a business, and had "saturated" the community with your product, OR were not getting any business from the community you service, then you would have to "go out of area or out of business." So you start promoting your business or start up another business in the new community - just so you can survive.

Anything that offers a "product" - whether that is candy or bombs, has to find a market.

War is BIG business!!
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