engineer wrote:R&D is not a poor risk. But each R&D project is subjected to scrutiny. If you don't believe this, you don't have any R&D experience.
You've yet to explain what your line of work is. How do I know that you have experience dealing with R&D issues?
Furthermore, you seem to think that there are a limited number of R&D opportunities that an investor can invest in. If any particular R&D effort is deemed too risky, there will always be a less risky, more acceptable R&D effort to consider. People with large sums of spare money will seldom be satisfied with mere bank interest. They won't sit on the money for long; they will actively find some use for it.
Quote:No, I don't care to. While I have lots of examples and spend a reasonable amount of time each year doing this, those things are propriatary.
Please. I wasn't asking for trade secrets. The examples I asked for need not come specifically from your own work.
Quote:Both of us can only speculate on the Pringles story.
I cannot say right off where exactly I learned of the initial market failure of Pringle's, but I want to say it was from a recent History Channel program. I am not speculating.
Quote:For Pringles, that worked.
The product didn't work. It took time and a good ad campaign to make it work. If the manufacturer had not been willing to risk that time and PR effort, the initial R&D effort would have been a total loss as far as future profits are concerned.
Quote:For optical fiber, that worked.
When did I say anything about optical fiber?
Quote:For the Betamax, it still didn't work.
As far as I know there was nothing amiss with the technology of Beta. My first VCR back in 1984 was Beta. But JVC had better PR for the VHS format.
Quote:I still stand by the statement that the decision to move forward was not made because cash was plentiful, but because the risk versus the potential benefit was weighed and decided in favor of going forward.
And I still say that you are wrong. Human ingenuity and curiosity say that you are wrong. Thousands of consumer products that didn't make it all say that you are wrong.
Quote:Why wouldn't they do that anyway?
Because they may not have the money to do so. First you say a company doesn't do R&D without having a reasonable expectation of leading to profit, but now you say that a company will do R&D even when they cannot afford to do so. Make up your mind. Companies will only do R&D when they can afford it and they won't always insist on having a reasonable expectation of success.
Quote:That is my point. They will be satisfied sitting on it until they find a WORTHWHILE investment opportunity.
No. They will either pay out the money to their stockholders, or they will use it for a variety of R&D efforts just to see which efforts may lead to new products and more profits. Anyone with a large amount of money that they don't need to spend otherwise will be fools to settle for bank interest.
BTW: When a company's R&D effort fails to lead to a profitable product or service and they pull the plug, can the company not deduct the lost money from their income for income tax purposes? If they lose money in failed R&D, don't they get a tax break? So no R&D effort is ever a total failure so why would any company insist on any guarantee of success?