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Mon 27 Aug, 2007 09:48 am
What is the difference between 'make' and 'brand'?
Many thanks.
"Make" is more common in BrE possibly. Otherwise little or no difference.
In common usage "make" probably would refer to a manufactured item such as the make of car. "Brand" tends to be associated with consumer items such as the brand of cereal or laundry detergent.
"What make of laundry detergent do you use?" just sounds odd.
What about television or radio? Do we use 'make' or 'brand'?
Yoong Liat wrote:What about television or radio? Do we use 'make' or 'brand'?
You can choose. Whichever you prefer.
I assume you mean the physical television or radio and not the programs playing on them.
parados wrote:"What make of laundry detergent do you use?" just sounds odd.
The fact that something "sounds odd" to any particular person is not always a reliable guide to whether it is acceptable English.
In the UK it is fine to say that, and (eg) "What make of baked beans do you prefer, Heinz or Crosse and Blackwell?"
Re: acceptable English and English in use...
We (Canadians) would never say "what make of beans did you buy", we would say "what brand of beans did you buy? At least, I have never heard anyone use "make" in that way.
We would use "make" more for cars, certainly, and for stereos and appliances... I don't really know what the determining factors are.
Neither is right or wrong, acceptable or not, it's just how they're used by different groups of people.
It has already been established there's quite a difference between BrE, AmE, and now CdnE.
Is it correct?
It seems to me that brand is more used when talking about consumables, and make when talking about longer lasting products, like machines and equipments (cars, cell phones, stereos, CD players).
Is this it?
Make of car: Ford, Brand: falcon.
I suggest "make" refers to the manufacturer
Where brand refers to the actual product.
Many companies manufacture several different brands of the same product.
The Heinze company may make several different types tomatoe soup.
Big red and Spicy tomatoe soup. it would be an interesting conundrum if they were all called Heinze's tomatoe soup.
These soups or cars or laundry detergent are differentiated by their branding. Sometimes they are the same soup just branded differently to appeal to a different market segment, cultural cross section, or even for a different country.
Some manufacture only one product their brand is the manufacturers name.
Branding can also be used to associate(is that a word?) a product with other products.
So the "make" of a product would generally be the manufacturer.
The brand is how manufacturers differentiate or similate that product from not only their own similar products but competitors products as well.