This surge provides another fine exercise in propaganda-watching.
The fundamental talking-point is, of course, precisely as we see it in the title of this thread, "the surge is succeeding". Whether this is accurate is totally irrelevant because the political strategies and perceived needs trump.
The WH is utilizing two fundamental marketing techniques to push this talking-point, repetition and validation by 'third parties' (fake 'news' outlets, allied pundits, 'experts', etc).
Another aspect to watch for is the recent "we expect the enemy to mount their own surge". This is effectively pre-emptive...if things get worse and attacks continue to increase, then WH spokespeople can try to cover over what might more appropriately be perceived as evidence the surge isn't working as clear evidence that the enemy is scared and losing and trying desperate measures as a last resort, etc. We've seen rather a lot of this sort of spin/deceit previously. At the very least, the WH will hope that any increase in violence can be negated in the public mind.
There's another aspect to that one as well. The stated (by WH and Pentagon) reason that the insurgency (which is, of course, al qaeda again, and not an insurgency any longer) will attempt a surge is in order to influence the opinion of congress and the american public. And that leads immediately into the PR response, when news or individuals suggest that the equation/conclusing [rise in violence = surge not working] is a near-treasonous forwarding of the enemies goals and plans. We've seen this one often as well.
And we can expect, with near 100% certainty I think, that the following will appear increasingly towards the next election...
Quote:Top general may propose pullbacks
Petraeus is expected to tell Congress that Iraqis can assume duties in some areas, freeing U.S. troops for other uses.
By Julian E. Barnes and Peter Spiegel, Los Angeles Times Staff Writers
August 15, 2007
WASHINGTON -- --
Intent on demonstrating progress in Iraq, the top U.S. general there is expected by Bush administration officials to recommend removing American troops soon from several areas where commanders believe security has improved, possibly including Al Anbar province.
According to the officials, Gen. David H. Petraeus is expected to propose the partial pullback in his September status report to Congress, when both the war's critics and supporters plan to reassess its course. Administration officials who support the current troop levels hope Petraeus' recommendations will persuade Congress to reject pressure for a major U.S. withdrawal.
The WH and Pentagon will be in receipt of polling data far in excess of what the rest of us are, given that they pay the big bucks to contracted consulting agencies for constant research into perceptions and opinions. Bush talks the independent and resolute and unifluenced by polls talk but that's only because opinion research and polls demonstrates he will be generally thought of more positively if he puts up that facade. )You gotta love the guy for being such a consistent dick).
But they KNOW that nothing very positive (as regards PR/polling) will happen in September and 2008 unless some drawdown can be put forward to match (or to pretend to match) citizen wishes.