One thing I did was go to the dollar store and 'invest' about 15 dollars in cheapie toys.
Only when the regular toys and chats and games wore out, I pulled out the big guns and handed out a new toy.
Worked wonders!
Jillian could pull them apart, play with them, throw them around and it was just enough to distract her from being uncomfortable.
I did the same investment on the way back home with a new batch of toys.
Of course, I never let her see them before hand.