Sad... I'm afraid it will only succeed if there is some profit in it.
Nice try, but they've got to appeal to people's selfish greed
or it just won't have enough energy to keep it going.
Perhaps small communities that ban franchises, commercials and logos would be more effective. If there's enough people to start a town like that, I'd move there next week.
(Even if it was out in the desert. With individuals who truly live their own way. Real community, without a sense of scarcity or greed to push people around. It could never happen,
could it?)