timberlandko wrote:With its 2nd on Sunday (13 Million viewers) and its 1st on Monday (12 Million viewers), Path scored over a third of the viewership two nights running. No programmer or ad exec I can think of would be likely to characterize a performance on that order as "getting clobbered".
On sunday night, ABC's $40 million extravaganza got
clobbered by Sunday Night Football, a series so lacking in ratings promise that for many years it was carried only on cable. The football game audience was over 60% greater than the audience for the much ballyhooed "Path". That's awful performance, considering the cost.
As for Monday night, please note that your very own quote states that the night Path "won", it had FEWER viewers than the night it got clobbered. So much for ABC's "blockbuster".
On sunday, against good competition, "Path" got steamrolled. On Monday night, it ran against
A) Reruns of sitcoms from 2003
B) A new episode of the 55th ranked show last season
C) Interviews with the families of the people who died on one of the airliners-a show of limited appeal, to say the least.
Only against that competition did ABC get a "win".
One thing which must be taken into account. The new fall season starts next week. ABC has been pushing "Path" furiously for weeks, showing commercial after commercial for it. That time could have been used to promote the new shows in ABC's new fall lineup-there is only so much promotion time available. How many new ABC shows will fail because so much promotion time in primetime was used up to push "Path", a ratings turkey?