Soz is basically on the right track. All licensed radio stations in the US sre identified by "call letters." Traditionally, all stations operating East of the Mississippi River begin with a W, west of the river with a K (there is at least one exception, but I've now forgotten the story behind that). Usually it's four letters and the choice of what those letters will be rests with the station management, except that, of course, you can't choose a set of letters that are already in use by some other station. (There's at least one exception to the four-letter tradition that I know of -- WBZ in Boston, an all-news station.) Station owners will choose their call letters for various and sundry reasons, but they're usually some sort of acronym. KUSC in Los Angeles, for example, is owned and operated by the University of Southern California. Get it? WGBH in Boston gets that GBH from the Great Blue Hills, a low mountain range southwest of the city where the station has its main transmitter located. A country-and-western music station in West Virginia used to have the call-letters of WWVA. They were loacted in Wheeling, West Virginia. It was one of the strongest signals on the East Coast and I used to be able to pick up WWVA driving around the New Eng;and states, a distance of at least 500 miles. This was long before there were any man-made satellites, mind you.
What might get you even more confused, nimh, is that those four call-letters are usually followed by two more -- either "AM" or "FM", depending on which broadcast band you're listening on.
Any other questions? Feel free to ask.
Andy