Paris's New Branly Museum Will Explore Cultures Outside Europe
By Celestine Bohlen
June 20 (Bloomberg) -- Paris, which already has more than its fair share of great museums, gets a brand new one on June 23, dedicated to art from Asia, Africa, the Americas and the Pacific region -- in other words, Everywhere but Europe.
Musee du Quai Branly, in the shadow of the Eiffel Tower on the left bank of the Seine, has been a pet project of President Jacques Chirac since 1995. Now, as the 232.5 million-euro ($292.7 million) museum nears completion, it promises to be Chirac's most visible legacy on the Parisian landscape.
It will surely be his last, as he finishes his second term next year. Chirac has worked at boosting France's role in Asia and Africa, particularly among its ex-colonies. The Branly reflects those ambitions, according to Stephane Martin, its president.
``The Quai Branly Museum is linked to a political idea,'' Martin said in an interview. ``If not for the initiatives taken by President Chirac, there would be no museum today.''
The goal is to explore cultures that predated and coexisted with European civilization, well beyond the confines of France. That makes it unusual among major arts projects, Martin said.
``It is important to see art works outside the prism of Old World and New World, beyond the idea that all culture stems from the Mediterranean basin,'' Martin said. ``It is the first time in a long time that a museum is asked to talk about things other than national cultural identity.''
What makes the Branly unusual for Paris is that it gives a contemporary architect -- in this case Jean Nouvel, who designed the 1986 Institute of the Arab World -- the chance to make a bold statement. With the exception of the Centre Pompidou, which opened in 1977, museums in Paris have historically tended to take shelter in existing buildings such as palaces and mansions.
The French architect, speaking Monday at a press preview, said his goal had been to ``create a territory,'' with several buildings, rather than a single architectural monument.
Finding a name for the Branly wasn't easy. Words like ``primitive'' or ``tribal'' were rejected as pejorative, Martin said. ``Arts premiers,'' a commonly used French term meaning first or early arts, was floated, and then also withdrawn because it too suggests a Western point of view.
In the end, the museum took on the name of its address, much like the Musee du Quai d'Orsay, situated less than a kilometer upstream. The Louvre, France's largest museum, is further up river, located on the right bank.
While the Branly collection of 300,000 objects is drawn mainly from two other Paris museums, the biggest debt is to France's long-standing passion for primitive art, which was a source of inspiration for artists such as Pablo Picasso and collectors like the late Jacques Kerchache.
African Art
A friend of Chirac, Kerchache, who died in 2001, helped found the museum and bequeathed it part of his own considerable collection of African art. The museum has a reading room named after him, completed with help from the Sony Europa Foundation.
The museum has also turned to private companies for help with acquisitions, Martin said. Axa SA, the Paris-based insurance company, gave 4 million euros to buy a 1.91-meter statue in a style known as ``djennenke'' from Mali, made in the 11th century.
Branly attracted other major corporate sponsors, including Gaz de France SA, which paid for a garden of pools and winding paths designed by Gilles Clement, which lies in front of the museum, on Rue de l'Universite.
Naoki Takizawa, creative designer of Issey Miyake, and Cie. de Saint-Gobain SA, Europe's biggest distributor of building materials, teamed up to create giant curtains that hang at the museum's entrance on Quai Branly. Schneider Electric SA helped with the creation of the ``river,'' an undulating leather-covered wall in the exhibition space embedded with audiovisual screens.
Art of Glass
The glass column at the center of the exhibition space, which houses a collection of musical instruments, was donated by Caisse des Depots & Consignations, a French state-owned bank. A group of French companies with investments in Australia, including Veolia Environnement, helped pay for five ceiling paintings by Australian aboriginal artists.
The flank of one building, facing the Seine, is covered by thick green foliage from 150 varieties of plants. On the other side of a sharp triangular corner is another wall, covered with rows of orange daggers, looking more like toothpicks than the Japanese weapons they are meant to suggest.
At the back of the building is a sunken amphitheater, below a giant ramp that leads visitors to the main halls. There is a restaurant on the rooftop terrace, which is surrounded by basins of water that reflect the Eiffel Tower overhead.
The basins were constructed with the help of another donor, Pernod Ricard SA, the maker of Perrier-Jouet champagne.
The point was to create a museum that invites people to visit, spend the day and above all, come back, Martin said.
``We want to establish a relationship with the visitor,'' he said. ``A museum is a collection of places with the visitor at their core. Before, it was a passive experience; now, more and more, it's a public service.''