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Tue 6 Jun, 2006 07:28 pm
I don't watch much news and I don't listen to much radio news either, I'm a newspaper girl.
But once in a while I turn on Air America while I'm cooking dinner. Randy Rhodes is usually on during that time and I like her.
I have always been amused that Ovaltine has been one of Air America's biggest advertisers because..... I guess they seem so home-town, retro, or something. Other than that there has been a lot of public service type messages and things that were obviously slanted to appeal to "liberals" like me.
Tonight I turned it on and heard ads for Hamburger Helper, Standard TV and Appliance and some very mainstream kind of advertisers. Certainly a bigger variety of advertisers with less targeted messages.
As I do have a bit of history in media buying I found this very interesting.
With the election looming, have you noticed any changes in non-political advertising?
have you seen their ad slogan ?
"...Ovaltine not only tastes great, but it is a source of goodness for you and your bump..."
so they seem to appeal to the 'goodness' in people ?
hbg
Interesting. My favorite flavor is chocolate malt. Carry on.
an ad for french ovaltine perhaps ? oo la-la !
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