People tend to forget, if they ever knew it, the importance of negotiating. Everything is negotiable!

Be prepared, and remember you are on stage from the moment you get out of bed the morning of your negotiation until you return home at the end of the day.

Fit your negotiating style to the style of your opposition.

Play. Negotiating is a play, and has its rules and tempos just like any television drama. You have to be in synch with it, and prepared to take advantage of openings.

You are in a stronger negotiating position than you think, and you'll never get "it" unless you ask.

People generally love to help and are flattered when their help is needed. Let the other side sympathize with you and help you to get the best deal. Foster the idea that "
we are in this together".

Not all deals turn around money, look for what the other side
really wants and play accordingly.

Get commitments to a lot of little, but easy compromises early in the negotiation to build a sense of commitment to the deal by your opposite number. That makes it easer to conclude tougher compromises later.

Work hard at negotiating, but NOT TOO hard.
Negotiating is something we all do almost every day, yet most people never give it much thought. You don't have to be a lawyer or a natural negotiator to be successful; you need to make only a serious effort (but NOT TOO serious) and a lot of practice. These are skills that can be learned, and most of the negotiators I've dealt with over the years weren't "naturals", they worked hard at it and were continually improving their skills. There are some excellent books and short courses available on the subject, use them. Cohen's "Everything's Negotiable" is an excellent source and can even be purchased on audio tape. For years I had this tape in the car. Evertime I drove the tape was playing. After awhile you don't consciously listen anymore, but the tape continues to impress fundamental negotiating elements on the subconscious.