Poor grades help Barack Obama learn about campaigning
Poor grades help Barack Obama learn about campaigning
By Steven Thomma
McClatchy Newspapers
5/15/07
WASHINGTON - Sen. Barack Obama of Illinois is going to school on the presidential campaign trail, and he just got a lesson from what's arguably the most important union in Democratic Party politics.
Obama got poor marks from the International Association of Firefighters for a speech he gave in March courting union support. Even worse, the union gave several rivals, including Sen. Hillary Rodham Clinton of New York, much better grades.
The problem, union President Harold Schaitberger said in an interview, is that Obama all but ignored the union issues that firefighters care about. His lofty speech seemed aimed more at the C-SPAN audience outside the Capitol Hill ballroom.
"There was a view that Senator Obama seemed to be a little somber, a little sobering," Schaitberger said, referring to a survey he took of the roughly 1,000 union leaders who heard Obama and 10 other candidates that day. "The issues he shared weren't necessarily on point.
"Senator Obama was probably not overly pleased with my opinion," Schaitberger added. "But I was being honest."
By comparison, Clinton punctuated her speech with repeated references not only to her personal connection to firefighters in New York but also to her support for issues they care deeply about, such as health care for those hurt or made ill by work at the World Trade Center site or better radio and search gear to help guide them through another disaster.
Firefighters also thought highly of Sens. Joseph Biden of Delaware and Christopher Dodd of Connecticut, former Sen. John Edwards of North Carolina and Gov. Bill Richardson of New Mexico. "All five of them did a terrific job," Schaitberger said.
Among the Republicans, they were unimpressed by Sen. John McCain of Arizona. "They view him as a real American hero," Schaitberger said. "But he didn't seem to have the passion or energy to deliver the message, on that day at least."
On Friday, Obama got a chance for a makeover. The firefighters invited him and the five Democrats who did well to meet for follow-up interviews with about 80 union leaders gathered in Portsmouth, N.H.
Obama literally phoned it in, from a campaign stop in Iowa, but he acknowledged the faux pas and blamed his staff for not scheduling him to be there in person. Then he got more specific about firefighter issues and ended up with a much better grade.
"Obama did a much better job," Schaitberger said. "He was more on point. He acknowledged this. He made it clear that he really wanted to pursue our support. Today was a very different presentation."
Democratic candidates are courting lots of unions, including such big ones as the 1.4-million-member American Federation of State County and Municipal Employees and the 1.8-million-member Service Employees International Union.
But the much smaller, 280,000-member firefighters union might be even more powerful in Democratic caucuses and primaries. One major reason: They're everywhere there's a firehouse. Another: They're popular, especially since Sept. 11.
In 2004, the two big unions supported Howard Dean for the Democratic nomination - but couldn't carry him over the finish line in Iowa. The firefighters backed John Kerry.
Even though the union was unimpressed by McCain and loathes former New York Mayor Rudy Giuliani for ordering firefighters to stop searching for the remains of fallen colleagues in the World Trade Center rubble, Schaitberger said the firefighters' union remains open to backing a Republican.
The next step is conducting research on the candidates, first with focus groups and then with a summertime poll of its members. The goal is to endorse one of them by Labor Day.
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Steven Thomma is chief political correspondent for the McClatchy Washington bureau. Write to him at: McClatchy Newspapers, 700 12th St. N.W., Suite 1000, Washington, DC 20005-3994, or e-mail
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