Some like it gory:
http://www.time.com/time/magazine/printout/0,8816,1106294,00.html
Monday, Sep. 19, 2005
The New Rules of Fight Club
Kinder but not gentler, ultimate fighting is back and lunging for the mainstream. Are you ready?
By HOWARD CHUA-EOAN
Neither man would give in, so the crowd roared for the fighters to smash each other again: more kicks, punches, stomps, knees and elbows. They obliged. When they got too tired to fight, they would grab each other and crash to the mat of the octagonal ring, grappling, twisting like strange action figures, pressing against the cage's netting. Then they would be back on their feet, catching a breath, calculating advantage, their faces streaked with sweat and gore. Both were bleeders. Weeks before, in a qualifying bout, Forrest Griffin, 26, had suffered a gash above an eye that required so many stitches that few expected him to advance in the contest. He healed in time for this evening's punishment, and as Stephan Bonnar, 28, punched him in the head, Griffin cheekily offered a come-hither smile, turned the other cheek and slammed back.
The Griffin-Bonnar bout, televised live on basic cable earlier this year, offered three 5-min. rounds of compelling intensity. Fight aficionados have buzzed about it online and off ever since. It is also a symbol of a sport's resurrection: what is popularly called ultimate fighting was chased off TV in 1997 and banned by almost every state because of its no-holds-barred, pound-to-pulp violence. Relegated to outlaw arenas, it appeared doomed to languish forever as "human cockfighting," in the words of its critics.
But at a time when boxing has few stars and pro wrestling verges on cartoonish, ultimate fighting has a new appeal and is heading for mainstream entertainment. In June the big show-biz dealmakers at Creative Artists Agency signed up the Ultimate Fighting Championship (UFC) as a client. A movie project based on the life of a wannabe ultimate-fighting warrior is circulating in Hollywood. On Oct. 3, Spike TV, which is owned by MTV and Viacom and is targeted at men who don't want to grow up, will pit several hours of live ultimate fighting against the choreography of World Wrestling Entertainment (WWE) on the USA Network. This is in addition to Spike's airing a second season of the reality series The Ultimate Fighter. The first season was a strategic move in the canny revival of the sport.