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How do I get people who sign up for a free program to actually attend it?

 
 
Reply Thu 2 Jan, 2025 01:54 pm
I work for a non-profit and we offer free day camps to kids in need thanks to various grants I apply for. Since it's free though, we often don't have nearly as many kids show up as who registered. This is a shame because it's a great program, and our team puts a lot of effort into planning and implementing everything. It also means our participant numbers are lower and this could affect our ability to fund the program in the future. I send reminder emails, request a confirmation response that their child will attend, tell them that we have wait lists and want to allow other children to come if they are unable, etc. We have some families I can always count on, but others not so much. We've considered charging a small fee, but we don't usually run programs that require this so it would increase our administrative costs as well as a fee required to run paid programs in our facility, though at this point it might be worth while. Any advice?
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Type: Discussion • Score: 1 • Views: 241 • Replies: 2
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RPhalange
 
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Reply Thu 2 Jan, 2025 02:49 pm
@hedgiegirl,
Could you offer a free prize for each time one attends even if it is small? Or maybe points for each attendance and for each individual who attends say 5 sessions they get a free ice cream cone or similar? You could reach out to some local businesses and see if they would donate.

The other thing if you decide a small fee, they could get it back or a portion if they attend. Not sure how either of these would impact administrative costs at all.
hedgiegirl
 
  0  
Reply Fri 3 Jan, 2025 01:52 pm
@RPhalange,
Thanks for the suggestions, I like the idea of a prize or something. I was actually looking into different options on Square as well and I can take payment information as an appointment without actually charging, so I think I might see if we can do that and only charge a small no-show fee if people who register don't attend. Hopefully that would be enough incentive to come, or at least cancel within a reasonable time.
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