shewolfnm wrote:I think it is all about appearance.
When you are McDonalds, and have something like SuperSize ME flung at you , you have to counteract. Espically when you can not deny that the food you serve is crap..
So, to balance the act of being healthy and " with the health craze" they market a few items like CRAZY and attract attention to those items before they spend money advertising their Big Macs .
Big Macs and other MCdonalds items are so engrained into american society they can be found in the dictionary.. so who needs to worry about marketing those?
Make yourself look better, rely on the habitual purchases of your established items to take care of themselves for a while and put your healthiest face forward.. until people forget . ;-)
BUT- thats just my opinion on the " healthy items"
I'm not a McDonald's supporter by any means, but in all fairness, all the big fast food chains are doing this "healthy choice" stuff.
You've got Wendy's, Burger King, Subway, etc, all have added things like salads and lower fat items. If one was serious about one's weight, one would not eat out at any restaurant, "fast" or otherwise.
While I would agree that the above restaurants all wish to appear to be "doing the right thing", I think it's a bit more than just appearance. Times have changed, people's food choices have somewhat changed, and they need to catch up. As a matter of fact, wasn't McDonald's amongst the last of the big chains to make this change? I think people like Wendy's were doing salads long before they were.