discounts and sale (this is somewhat redundant)
This is interesting to me as a native English speaker.
I welcome others take on these 2 words.
To me, while technically they mean the same thing (taking money in the form of dollars or percentage off a price), it has a different connotation for me.
The term discount has more of a caveat emptor ring to it. That or taking advantage of buying something that is totally useful and fine, but has outlived its shelf life. Or similar. More like there is some reason the price is being lowered.
If I wanted a new TV, I'd probably wait for a sale (knowing they usually come around holidays). I'd expect, for sake of agrument to buy a TV at 25% off.
If while at the store, I noticed either a TV that was or wasn't on sale had some superficial damage, like a dent, that didn't affect the performance, or matter to me. I might ask if I could get an additional discount. The manager, knowing no one else may want to buy the TV that way, may give me an additional percentage off.
I'm thinking of a store in the US called Discount Tires. I just looked at their website, and right now they are also offering rebates of up to 20% off some of their tires. I'm guessing they also offer additional sales at times, don't know.
My assumption, not checking the business profile of DTs, is that somehow they are able to keep their overhead or other business expenses down, and are able to pass these savings along to the consumer.
So their product is fine, it's just in general they are less expensive.