How the government dupes the people it serves.

EDITORIAL

And Now, the Counterfeit News


Published: March 16, 2005


The Bush administration has come under a lot of criticism for its attempts to fob off government propaganda as genuine news reports. Whether federal agencies are purchasing the services of supposedly independent columnists or making videos extolling White House initiatives and then disguising them as TV news reports, that's wrong. But it is time to acknowledge that the nation's news organizations have played a large and unappetizing role in deceiving the public.

As documented this week in an article in The Times by David Barstow and Robin Stein, more than 20 federal agencies, including the State Department and the Defense Department, now create fake news clips. The Bush administration spent $254 million in its first four years on contracts with public relations firms, more than double the amount spent by the Clinton administration.

Most of these tapes are very skillfully done, including "interviews" that seem genuine and "reporters" who look much like the real thing. Only sophisticated viewers would easily recognize that these videos are actually unpaid commercial announcements for the White House or some other part of the government. Some of the videos clearly cross the line into the proscribed territory of propaganda, and the Government Accountability Office says at least two were illegally distributed.

But too many television stations run government videos anyway, without any hint of where they came from. And while some claim they somehow stumbled accidentally into this trap, it seems obvious that in most cases, television stations that are short on reporters, long on air time to fill and unwilling to spend the money needed for real news gathering are abdicating their editorial responsibilities to the government's publicity teams. Bush administration officials now insist that they carefully label any domestic releases as government handouts.

However disingenuous those assurances may be, in at least some cases the stations are the main culprits in the deception - as at the Fox affiliate in Memphis, where a station reporter narrated a State Department video, using the text that came with it. The Times also reported on a small central Illinois station that was so eager to snap up this low-cost filler that it asked the Agriculture Department to have its "reporter" refer to its morning show in his closing lines. The Times tracked station malpractice into bigger markets, like San Diego (the ABC affiliate) and Louisville, Ky. (the Fox affiliate).

If using pretend news is one of the ways these stations have chosen to save money, it's a false economy. If it represents a political decision to support President Bush, it will eventually backfire. This kind of practice cheapens the real commodity that television stations have to sell during their news hours: their credibility.

Viewer Beware

Wednesday, March 16, 2005; Page A22



WHAT DOES Jon Stewart of "The Daily Show" have in common with the Bush administration? They're both unabashed about putting out fake news. The Bush administration's version consists of video news releases -- government-produced, government-funded spots packaged to look and sound like regular television reports, complete with fake news reporters signing off from Washington. These are intended to be, and often are, aired by local television stations without any indication that the government is behind them. The Government Accountability Office found this kind of phony news to be impermissible "covert propaganda." It warned the government last month that such prepackaged news stories must be accompanied by a "clear disclosure to the television viewing audience" of the government's involvement. The Bush administration is now instructing its officials to ignore the GAO -- which is where (in addition to the question of comedic content) the administration and Mr. Stewart diverge. He wants you to know his news is phony.

Although this administration apparently isn't the first to use video news releases, it seems more enamored of them than its predecessors. For example: A spot commissioned by the Transportation Security Administration lauds "another success" in the Bush administration's "drive to strengthen aviation security," which the "reporter" describes as "one of the most remarkable campaigns in aviation history."

It's humiliating that local news stations, however short-staffed and desperate for footage, would allow themselves to be used this way. Indeed, as the New York Times reported Sunday, some have even lopped off government attribution when it was included or pretended the government reporter was one of their own. Even so, it's disingenuous for administration officials to blame the stations, given that many releases are crafted precisely to disguise their government origin.

This technique is both illegal and unwise. As a legal matter, the prepackaged news releases run afoul of the prohibition on the use of government funds for domestic "propaganda." The administration's interpretation -- it's okay to hide the source as long as the spot is "purely informational" -- is untenable: Highlighting some "facts" and leaving out others can be even more persuasive than outright advocacy, which is why the administration chose this device. More important, this kind of propaganda masquerading as news is a deceitful way for a democratic government to do business; fake journalists paid by the government to deliver its version of news are as disturbing as real commentators paid by the government to tout its views. White House press secretary Scott McClellan defended the video news releases on Monday as "an informational tool to provide factual information to the American people." Nice sentiment, but why, exactly, wouldn't the administration want to let the people in on one of the most salient facts: who, really, is doing the talking?

Facism. Taking control of media outlets is a critical step.

Cycloptichorn

Cycloptichorn