@Foxfyre,
Foxfyre wrote:
I don't think so. As did the writer of the piece I excerpted, we have a track record spanning years now and the credit card companies have access to our credit score and are familiar with our spending habits. It isn't like a life insurance company that gambles that you'll pay more in premiums before you die than you will collect when you die or they can make up any difference through investments.
Yes, it is.
Let us say that the CC company has 100 customers like you, all who charge up 2k in bills per month but who pay their bills off fully every month. They get roughly $3 on every $100 you spend, so that amounts to $60 per customer per month or around $6,000 per month in revenues. Of course, they have administrative costs but as we have little way of knowing how high those are, let's ignore them for now.
I'm quite sure that over time a certain percentage of that group will start to fall behind on their payments, and the amount of profit on them goes up tremendously. Let us say that 5% of the aforementioned 100 people will fall behind over the course of any given year. If they have an interest rate of 10%, they could easily end up paying an extra thousand or two each in interest over the course of a year.
5 people x $100o in interest (which is conservative really, some interest rates are MUCH higher) = almost as much money as the other 95 people combined.
The CC companies are betting that more people will default out of that 100-person group than the cost of running the business for that 100-person group. They don't need to make a cent of profit on you
right now - they just have to wait and bet on your falling behind. Which does happen, probably more than 5 out of 100 customers fall behind at some point over any three-year period.
Quote:Yes if we paid interest we would be more profitable. But we are more profitable than those who pay late fees
No, you are not more profitable than those who pay late fees. No way.
Quote:and are a lot more profitable than those who default.
Maybe. Collections agencies and the Bankruptcy bill lead to a lot of that money actually coming back to the industry.
Quote: So that does seem to blow a hole in the theory that the credit card companies want bad customers more than good customers.
There has to be a careful balance for the industry to work under its' current revenue model. They need both bad AND good customers, and yes, they need a lot of bad customers to support giving perks to the good ones. If every customer paid in full every month, there would be no 'cash back' or 'frequent flier miles.' They couldn't afford to do it!
This is the situation which will hopefully come about soon: one in which the pre-eminence of the 'credit lifestyle' becomes less and less.
Cycloptichorn