in 2004/2005 krispy kreme launched a broad entry into the canadian market . i'm sure they knew of the success of tim horton doughnuts in canada over many , many years .
unfortunately , canadians were used to "timmies" and KK flopped in canada . since KK had invested heavily in canada at that time , the downfall of that business no doubt sent the stock on the downward trail .
it seems that they are doing reasonably well in the U.S , but may need some extra time to recover their losses .
so if you want to help them : BUY KRISPY KREME DOUGHNUTS !
the similar fate befell CANADIAN TIRES some years ago when they tried to enter the U.S. market - the air went out of their tires and it took them some time to recover from their losses .
find story here :
KRISPY KREME "CREAMED" IN CANADA
i think it shows that what works in the home country will not always work in another country .
another good example is the beating that mercedes-benz (daimler) took when when they tried to take over chrysler - that "expedition" cost them dearly .
on the other hand , GENERAL MOTORS is doing quite well in europe - and particularly germany - with its OPEL products .
the new SATURN car (aura ?) is actually based on a european GM-OPEL MODEL .