Abandon All Hope! Pumpkin Spice Season Starts Today!

Rumor has it that Starbucks’ pumpkin spice offerings will start on August 24, but I refuse to partake in any of those fall-related activities until after Labor Day.

Pumpkin Spice Latte Engagement Ring
Jewelry company Angelic Diamonds has brought back its Pumpkin Spice Latte Ring, aka “The perfect ring for when it’s love at first sip,” per the company’s website. This £10,000 custom ring features features a rose gold band that holds white diamonds and orange sapphires in a conical shape mimicking the foam atop a PSL, with emeralds studding the band down the sides. It comes in a box with a pumpkin-shaped clasp and a cardboard wrap reminiscent of the sleeve on a hot cup of coffee.

A new study timed to National Pumpkin Spice Day found sales are on the rise. Last year, in 2022, sales of products reached more than $800 million, up 42% compared to 2019.

The Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication and Media at Montclair State University combed through thousands of social media posts, paying close attention to memes, jokes and mania that surrounds pumpkin spice this time of the year.

According to MSU's study, out of the roughly 21,000 social posts containing the words "pumpkin spice" or the hashtag #pumpkinspice that were analyzed, nearly half (45%) of these posts were positive, while 50% were considered neutral and only 5% were negative.