@maxdancona,
From the Bible’s standpoint, yes. It comes down to loving them in a principled way. That is, being willing to treat people in a manner that shows you are concerned for their welfare and at the same time provide them with an example of integrity that they might emulate because of becoming ashamed of their conduct. Note how this is highlighted at Proverbs 25:21, 22:
21 "If your enemy is hungry, give him bread to eat; If he is thirsty, give him water to drink, 22 For you will be heaping burning coals on his head, And Jehovah will reward you."
The expression "heaping burning coals on his head" relates to the effect a course of integrity can have on those who may at the time act as our enemies, moving them to want to be better than they are. Granted, from a human point of view this might appear as weakness. But in actuality, to stand your ground by being willing to live by Bible principles, regardless of the response of others takes great courage.