Why is Matthew McConaughey doing Lincoln Commercials. He has talent oozing from his pores, why would he endorse a car. His movies are great, I dont begrudge him extra income, I just wonder why he agreed to such a silly ad campaign, commenting that it's not about being a tree huger, but it's not about wastefulness either. Great, if he likes to drive a Lincoln not because it's cool, then why is he driving a Lincoln. Apparently he likes to drive them at sunset.
Many very big name American movie stars do commercials for a ton of money--but they do them overseas so they won't cheapen their image in the U.S.
Leonardo DiCaprio and the easy money of foreign commercials
by Jeff Labrecque
January 18 2015
“I’m trying to make movies in my life … that last longer than opening weekend. That’s it, that’s my whole goal. I don’t have to make money; I do films for scale and then, you know, I go do coffee commercials overseas, and I make a lot of money so I get to live in a nice house. … And I don’t give a sh-t. And people will go, ‘Oh that’s a sellout.’ And you know what? F–k you.” – George Clooney, 2012
Clooney wasn’t at his most eloquent as he justified starring in Italian coffee commercials during a Newsweek pre-Oscar roundtable last year, but his blunt assessment captures the bottom-line truth that lures many Hollywood celebrities. Look at Leonardo DiCaprio, whose Japanese commercial for Jim Beam recently popped up on the internet and instantly raised eyebrows. Why is Leonardo DiCaprio, arguably the most famous Hollywood celebrity in the world, making commercials?
In the United States, when a famous actor appears in a commercial, there are fears that it can undermine, or at least cheapen, his celebrity. (For example, what was your reaction when Adrien Brody pitched Stella Artois during the 2011 Super Bowl? “Smooth!” or, “Oof, did he already pawn his Oscar?”) American celebs are more willing to provide their voices to a commercial than their faces, and when they do lend their fame to a product in faraway places like Japan or Italy, they often have contractual reassurances that evidence of the corporate relationship never makes it back to the States. (To which the Internet says, “Haaaaa-ha!”)
So why do they do it? Duh, money. Lots of it, as Clooney admitted. ”I couldn’t believe the money they were paying me,” the late Dennis Hopper once told EW, after popping up in an unusual TV commercial for Japanese bath products. ”If I could do one of these every year, I could retire.”
Dennis Hopper? Playing in the bath with a rubber ducky? Yes, that really happened – and David Lynch was not involved. But don’t look down your nose at him or the other celebs who’ve turned two days of work in Tokyo into a bucolic vacation home in the south of France. Celebs have sold their fame in foreign commercials – typically in Asian markets – for decades. Orson Welles and Sean Connery were peddling Japanese whiskey long before Bill Murray’s fading movie star in Lost in Translation went East for a quick payday. It makes you wonder what a beloved Hollywood icon like Paul Newman would have said about all this trading on fame. Fortunately, back in 1980, he addressed the issue directly. Click below for Newman’s refreshing take, and then peruse some of Hollywood’s biggest celebrities starring in foreign commercials. (Quick! Before their legal minions force their removal from the web!) http://www.ew.com/article/2013/02/19/leonardo-dicaprio-celebrity-foreign-commercials
Paul Newman for Maxwell House (Japan): Coffee… but no popcorn?
Lincoln Lawyer was sooooooo 2011. That's 20 years in media years.
But that's the first thing I thought of, the movie.
It may not be from yesterday, but people will still associate it in their minds.
Why, I even remember when he played bongo drums naked!
Sat 18 Apr, 2015 09:20 pm
I can't begrudge the actors making money. With so much news devoted or obsessed about every move, burp or fashion mistake the actors, singers, etc. may or may not have made, I think they should clean up while they can. But for some reason, the Lincoln commercials seem so moody and somber stuffed full of faux seriousness the strike me funny. But honestly if someone offered me a ton of money to wax poetic over a Lincoln, a Kia or even a Lady's razor, I'm there.
J.K. Simmons does the commercials for Farmers Insurance, I love those. He is everywhere, played a Convict in Oz, chief something in The Closer, Major Crimes, a Psychiatrist in Law in a Order, Special Victims, and others I probably can't remember. He also starred in Whiplash, and I saw him years ago in "laughter on the 42d floor' a play at the old Mechanic Theater in Baltimore.
I don't know if that was the first thing I ever saw him in, but he looked so familiar, great face with smiling eyes. I'm not saying he was handsome but very interesting looking. I'm not sure if this is true for all women, but I can find men attractive even if they are not movie star polished handsome. I like a face with personality.
Sun 19 Apr, 2015 06:46 am
But for some reason, the Lincoln commercials seem so moody and somber stuffed full of faux seriousness the strike me funny
That's exactly my reaction to them as well. I find them funny.
They seem to have a deliberately self-parodying quality, but as long as they get noticed, and people remember they are selling Lincolns, they accomplish their purpose.
Sun 19 Apr, 2015 08:18 am
I just watched the commercial on youtube.
At :55 he's driving over the Lamar St. Bridge over Lady Bird Lake. That's the Franklin Building that's kinda triangular shaped, and the Frost Building to its right (that's all lit up) in the background. Oh, in Austin.
I thought his voice was soothing during the commercial.
Sun 19 Apr, 2015 09:22 am
I cringe every time I see the Lincoln add. I’ll never forget the time my dad bought that new Lincoln. It was in the shop every three months for something. Everything went out twice before the 50k warranty was up, including the transmission.
When he was finally fed up with it I drove with him to the dealer to trade it in, it broke down two blocks from the dealership.