@fresco,
Yes, I'm now an expert on pressing the fast forward to get through the adverts. I can now automatically press the correct button the correct number of times to whip it through at 64 times speed, which races through three minutes of ads in about three or four seconds.
Ads are convenient when one needs to go and spend a penny, but are now getting more frequent on non BBC channels here, I've noticed.
I've almost given up on viewing several channels, purely for the awful ratio of programme to adverts.