There's a whole psychology/biology to snack foods. As they better understand the mechanism of satiety, they're designing the snack foods in such a way that you can just shovel them into your face all day long and not get full.
Satiety reflex is based not just on how much you eat, but how you eat it. Small bites, that don't need to be thoroughly chewed very much, don't trigger the satiety reflex.
perhaps, but my understanding of the mini fad is that it is driven by consumer demand for novelty and indulgence. the novelty is that we can now make things a lot smaller due to advances in factory processes. the indulgence is that we feel so rich that we can practice wildly inefficient acts and not care, like the movie star porn bio I read where someone or another said that she loves chicken McNuggets, but that she only eats the boot shaped ones.
small chips have always been around, they used to be in store brand bags, so novelty does not explain it.
inefficient maybe, they are hard to dip and are messy.
I would be interesting to know if people like these new mini chips, and if not the question becomes how does it get to be in FL's interest to make them anyways. one possibility that i am only know thinking of is maybe FL has now driven so much of their competition out of the market that they just dont care what people want. this would be a scary look at the current state of capitalism if true.