This is slightly off-topic, but Joe has inspired me.
As people are making less money theses days, and not going out as much, I propose a restaurant called "Scraps" where for half-price, you can eat what the other customers leave behind.
While walking with Mrs. cav through trendy, fashion-conscious Yorkville, I thought of a funny resto idea. The food would pretentiously represent every single fad to come along, which the reviewers would fawn over. The kicker would be, the place wouldn't keep any regular hours at all. One would have to call ahead to see what days in any given week whether the restaurant was serving lunch, dinner, both, or nothing at all. This would build mystique, and keep the place crowded. The restaurant would be dubbed "Quoi?"
I actually ran this by another chef, hoping for a laugh, but he took me seriously, and lectured me on all the reasons why this idea of mine would never last in the long run....well, duh.
Playing along, I said, "Oh, we'd only stay open long enough to build a reputation, then sell it."