There is a tribe in Africa where beauty in a woman is considered only when she has lots of rings in her neck... more rings means the most beautiful.
On the other hand, there is a singer, Nicola Di Bari, who was famous because his peculiar voice and style of music. The singer was uuuuugly, short, skinny, with no male attraction at all. After one of his concerts, a pretty young woman had the chance of getting close to him, she kissed him and told him that he was "beautiful".
He stop walking, and asked her, "how in the world you can see me that way? Do you wear glasses and forgot to use them today? How it comes you are calling me beautiful?"
She said, "it is not beauty what is beauty, but beauty is what you like".
The concept of beauty is of course assumed as one standard, but from here there are several ramifications... in my case, I don't find "beautiful" to many Miss Universe queens, like the recent Colombian first place and US American second place... To me, I like the most those tall, with lots of meat between their curves, as most of the female representatives of Venezuela have been when participating in this contest . those are BEAUTIFUl!!!