If it's the case where 'ALL proceeds go to', as in your title, I have no problem. However, just like with contributions to any other charity, I'd want to know what percentage actually goes to the victim's and/or their families.
In the case of this charity, unlike many charities, (let's say cancer research), there's no research dollars and very little much administration costs to be absorbed so there should be around 90%-100% going to the victims and their families or I don't support them.
Frankly, for myself, I'd like to find a fund that directly sends money to help pay for the hospital bills. Hmmm...maybe that's what I should look for?