I agree too. It sets it up like it's more competition. Competition has it's place, but when it comes to self esteem, there should be ways in which a child can learn to feel good about himself without having to always be on the losing side or the bottom of the chart.
At the dinner table the other night, I mentioned something about saying mean things and my grand daughter opened her eyes very wide and said, "we don't say mean things about each other at my school. We just don't!" I think that's a product of a good anti-bullying program. The kids don't see bullying as admirable, so it's not done.